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About

Our Story

As experienced real estate investors ourselves, we find it frustrating that most lenders treat all of their borrowers the same no matter their levels of success. 

After purchasing and renovating over 1000 homes ourselves as HomeVestors of America franchisees (“We Buy Ugly Houses”), we decided to form a private lending platform dedicated to highly experienced, top-performing HomeVestors franchisees, like ourselves, that operated within the confines of the HomeVestors ecosystem. As many entrepreneurial stories go, we created a solution to a problem we experienced ourselves. 

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Our Team

The Bedrock Fund team has extensive experience managing money and financial instruments. The team also has extensive experience and a stellar track record in both lending and borrowing hard money for the purchase and repair of investment properties. Collectively they have made over 2,500 loans to investors and have bought and repaired more than 1,500 houses using hard money loans.

Bedrock Headshots

Tony Isbell

Principal and CEO

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Britt Jennings

Principal & CFO / Fund Manager

Britt Jennings is the manager of Bedrock Loans, LLC, which manages The Bedrock Fund. Over his thirty-year career, Mr. Jennings has focused on providing strategic taxation and accounting advice for high-net-worth individuals and small to medium sized businesses, including clients in the real estate industry.

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Mark McKeller

Principal & Director of Originations

Mark McKeller is an experienced real estate investor having bought and sold more than 500 homes in Georgia, Alabama, Texas, Florida, and California, in addition to having originated more than 50 million dollars of asset-based bridge loans to other investors.

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Michael McKeller

IT & Admin / Borrower Support

Michael McKeller has been instrumental in training and supporting 1,200 HomeVestors of America real estate franchisees since 2002. He has provided support, coaching, information technology and financial oversight.

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Jenny Atchley

Director of Operations

Jenny Atchley has worked with Bedrock’s CEO for over 25 years. She was one of the first three employees at RealtyBid.com and helped Mr. Isbell grow that company’s sales transactions from 5 homes a month to over 500 homes a month.

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Michael Blatney

Valuations & Underwriting

Michael Blatney heads up The Bedrock Fund’s property evaluation efforts to ensure that loans are safe and profitable. He got started in real estate by joining his family custom-home building business in 1975 and was buying and selling houses by the mid-1980s.

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Pam Richee

Closing Manager

Pam Richee brings over 20+ years of real estate, title, and closing experience to The Bedrock Fund. She has spent the last 18 years managing real estate closings nationally for RealtyBid.com, a national real estate auction company created by Isbell and Atchley.


What Makes Us Different?

Our success is attributed to our ability to accurately assess the underlying value of the homes we hold as collateral, working with only the most experienced HVA franchisees, and the powerful incentive of the risk to our borrowers of losing their franchise should they default on a loan.

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We hand-select our borrowers

Our annual marketing budget for attracting borrowers is $0. You must be personally invited to submit a loan request to us.

We have a flawless track record

700+ loans funded representing over $153M in principal since inception

We have significant skin in the game

We’ve personally invested over $6M in the fund alongside our investors at the same terms as our investors.